Reed back with meetings title

<p>Reed Travel & Meetings Asia (RT&M) has overhauled its management as it </p><p>is adding two travel trade titles - Travel Weekly Events (TWE) and </p><p>Travel Weekly East China (TWEC)- to its portfolio. </p><p><BR><BR> </p><p>TWE will replace the defunct Meetings & Conventions Asia (M&C Asia) </p><p>title - published for five years by Venture Asia Publications under </p><p>licence from the Cahners Travel Group, a subsidiary of Reed Elsevier. </p><p>The licence expired in January. </p><p><BR><BR> </p><p>RT&M publishing director Fiona Rankine, who set up Venture Asia as its </p><p>executive director in the mid-90s, said it was better to build the </p><p>Travel Week brand, which Reed owns internationally, rather than invest </p><p>in one so closely associated with another company. </p><p><BR><BR> </p><p>Travel Weekly Events, a bi-monthly publication, has a controlled </p><p>circulation of 15,200 and is targeting organisers of events, incentive </p><p>programmes, conventions and exhibitions. </p><p><BR><BR> </p><p>The publication was launched on February 21 to coincide with the Asia </p><p>Pacific Incentives and Meetings Expo in Melbourne, organised by Reed </p><p>Exhibition. </p><p><BR><BR> </p><p>In April, the company will launch the monthly Chinese-language TWEC, </p><p>which will be distributed in Hong Kong, China and Macau. </p><p><BR><BR> </p><p>Reed has made two senior appointments as part of the launches: Ms Irene </p><p>Chua as TWEC's associate publisher and Mr Chris Michaelidies as </p><p>international sales director for RT&M. </p><p><BR><BR> </p><p>Ms Chua had worked on competing travel trade titles and was previously </p><p>with I-Quest, while Mr Michaelidies' travel publishing experience </p><p>included a stint on the now-defunct Travel News Asia in the mid-90s. He </p><p>subsequently established the Chris Michaels International media </p><p>representation business in Hong Kong. </p><p><BR><BR> </p><p>The appointments coincide with the departures of RT&M group publisher </p><p>and business development director Phila Anne Tan, who is joining </p><p>computer magazine publisher IDG early this month as business development </p><p>manager, and RT&M regional sales director (Northeast Asia) Rachel Choy, </p><p>who left to join the International Herald Tribune as regional sales </p><p>manager. </p><p><BR><BR> </p><p>Ms Tan, who was at Reed for 11 months, said she had been in travel </p><p>publishing for nine years, said she wanted to focus on another industry. </p><p><BR><BR> </p>