Pascal Aymar, who was named Reebok’s VP of marketing in Asia-Pacific last September, declined to comment, although he noted the process was only in the initial stages, and that a decision to pitch had not yet been made.
The review covers China, where there is no incumbent agency, as well as India, Japan and Korea. It involves TBWA, which handles Reebok’s parent company adidas globally, McCann Erickson (India and Japan) and Ogilvy Diamond (Korea). Publicis and M&C Saatchi are also involved in the process.
