According to Reebok spokespersons, the sports apparel brand is shooting to become the number three player in Hong Kong by 2010, behind adidas and Nike.
The first Reebok-franchised store launched in Mongkok, with the 1,000 square foot outlet carrying a range of sport and lifestyle products, including the limited edition Reebok x Atmos – Hanami collection.
Three additional stores have launched in Kowloon and on Hong Kong Island.
