Rediffusion DYR boosts creative department

MUMBAI - Rediffusion DYR India has strengthened its creative offering hiring two national heavyweights, Sagar Mahabaleshwarkar and Ramanuj Shastry as chief creative officers.

Mahabaleshwarkar, previously group creative director at Ogilvy, has won numerous awards on the global stage, including a Cannes gold Lion for his work on the Cancer Patients Aid Association, and has worked on a range of clients including Star TV Network, Bank of India and Principle Mutual Fund, among others.

Shastry, who was previously national creative director at Ambience, has likewise picked up a slew of metal including New York Festival.

He boasts experience on the likes of Virgin Atlantic, Coca-Cola and Chlormint.