Red hires Nguyen from OgilvyAction to lead account team

HO CHI MINH CITY - Red Brand Builders, the new Vietnamese agency founded by former regional Burger King marketing director Marc Gough, has appointed Tram Nguyen (pictured) from OgilvyAction to the newly created role of client representative director.

Tram joins from the WPP agency where she was account director, with experience with clients including Samsung, Toshiba and British American Tobacco. She will report to managing director Chris Elkin.

Elkin said: "Tram is a very talented, high profile addition to our team. She has a both the sharp strategic and practical expertise required to deliver. Her responsibilities will be to further build our client representative team and put our client's interests at the heart of everything we do."

Red was formed last month following the merger of independent agencies eAgency, Cortex Design and Aktivation.