The Grunt range of building products is sold through Australian hardware market leader, Bunnings Warehouse.
Red has been charged with developing the brand name, positioning, brand identity, product packaging and overall marketing materials which included a website (
Red has been charged with developing the brand name, positioning, brand identity, product packaging and overall marketing materials which included a website (
www.usegrunt.com).
Grunt caters to both the home and professional markets.
Marc Gough, Red’s chairman, said: “Our research indicated that Australian men wanted strong, no nonsense products in these categories, and that they prize a sense of humour to help them through the day. The tongue-in- cheek branding, which uses an Australian slang term for 'strength’ or ‘power', is aimed squarely at meeting both of these needs.”
Grunt caters to both the home and professional markets.
Marc Gough, Red’s chairman, said: “Our research indicated that Australian men wanted strong, no nonsense products in these categories, and that they prize a sense of humour to help them through the day. The tongue-in- cheek branding, which uses an Australian slang term for 'strength’ or ‘power', is aimed squarely at meeting both of these needs.”
