The company formerly known as BBC Broadcast will use Singapore as a hub for Southeast Asia with a focus on digital content. UK clients include the BBC, which sold the company in 2005, ESPN, Discovery and Virgin Media, and the initial plan is to extend these relationships to Asia Pacific.
Red Bee Media launched in Beijing at the beginning of the year, adding to offices in Sydney, Paris and London. Former Nokia and Microsoft marketer and content manager Petri Nikula has been hired to run the Singapore office as vice president, Southeast Asia.
Red Bee Media’s CEO, Pam Masters, said: “Singapore will act as one of our digital media hubs, serving Asia Pacific and linked to our other offices such as Beijing.” She hinted that India is most likely Red Bee Media’s next launch market.
