Now known as NCB, the bank enlisted TM&N Design and Brand Consultants to carry out the revamp, which includes new brand architecture and logo. “The new corporate signature conveys a more contemporary and international touch, while the Chinese calligraphy logotype reflects NCB’s heritage and expertise in China market,” explained TM&N managing director Leila Nachtigall.
TM&N has also helped the bank extend its new brand across its entire customer presence, including collaterals, counter and directional signage, window displays and branch ambience.
Design shop Kidult, meanwhile, created a print campaign running in business-oriented newspapers such as Hong Kong Economic Journal, Hong Kong Economic Times and Ming Pao.
TM&N secured the business following a pitch against four other agencies. The rebranding will extend across NCB’s 42 global offices.
