
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
HONG KONG: The PubliGroup's online advertising network Real Media
has merged its sales operations with its parent company, citing the
business slowdown.
The move has resulted in the layoff of 30 per cent of Real Media staff
from its regional head office in Hong Kong, with all the redundancies in
ad sales.
Patty Keung, managing director of Real Media, said the Singapore
operations were not affected by the layoffs. "The online ad market is
depressed and there is just not enough business. Our parent company is
very strong in print and it makes sense to merge the sales operations."
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.