The September edition has a readership of more than one million, boasts a newly-designed cover, new paper stock, a focus on Australian content and a new name: Australian Reader's Digest. The title's managing director, Paul Heath, said: "We realised that to remain relevant in this highly-competitive market we needed to take a closer look at the Australian reader and change accordingly."
The changes are based on research it conducted showing an opportunity to grow retail sales. "Australia is the first Reader's Digest market worldwide to invest in above-the-line television and radio advertising," Heath said of a television and radio campaign that M&C Saatchi created. The campaign will be supported by point-of-sales materials at newsagents.
