It is believed that the agency is working with RBS to hone Coutts' brand positioning via focus groups.
The move leverages a minority stake in the Bank of China (BoC), which RBS bought in 2005 for US$1.7 billion, and targets BoC's more affluent consumers via a joint venture with the Chinese bank.
The move leverages a minority stake in the Bank of China (BoC), which RBS bought in 2005 for US$1.7 billion, and targets BoC's more affluent consumers via a joint venture with the Chinese bank.
