Copperhead will be one of the official products of the WCG, which is expected to attract gamers from over 70 countries, reflecting the Razer positioning of 'Razer -- For Gamers. By Gamers'. "Razer products have become icons in their own right in the world of professional gaming," said Razer Group CEO Ng Chern Ann. Razer's earlier Diamondback model won numerous awards, including 'Editor's choice' from PC Gamer. PR remains a core element for Razer, with local PR agency The Right Spin on the Singapore brief. Communications target gaming publications and reviewers, along with initiatives such as adopting the Eastern Diamondback Rattler at Singapore Zoo.
Razer uses PR to build buzz for its gaming mouse
Gaming peripheral player Razer has launched Copperhead - touted as the industry's first laser gaming mouse - ahead of its sponsorship of the World Cyber Games 2005 (WCG), taking place in Singapore in November of this year.