RATE HIKES AHEAD
<p><pre> </p><p>THAILAND - PRINT 2004 </p><p> Circul- Rates (baht) Agency </p><p> ation (full page, full colour) Discount </p><p>Thai Rath 1 m 600,000 15% (from 25%) </p><p>Daily News 800,000 480,000 20% (from 30%) </p><p>Khao Sod 650,000 336,000 20% </p><p>Matichon 550,000 336,000 20% </p><p>Krung Thep Turakij 100,000 291,000 15% </p><p>Source: OMD Thailand </p><p>THAILAND - TV 2003/04 </p><p> Viewership Rates (baht) </p><p>Channel News Drama/Variety News Drama/Variety </p><p>Channel 3 2@6 m 3@0 m 145,000 210,000 </p><p>Channel 5 0@9 m 1@0 m 90,000 110,000 </p><p>Channel 7 4@9 m 6@0 m 150,000 225,000 </p><p>Channel 9 1@1 m 0@7 m 55,000 110,000 </p><p>ITV 0@9 m 0@9 m 100,000 100,000 </p><p>* Figures are for prime time weekday audiences 15+, Thailand whole </p><p>kingdom (ACNielsen: 1-28 Sep '03). Rates for Channeel 3 and 7 are for </p><p>2004. Other channels have yet to raise rates for 2004. Source: OMD </p><p>Thailand </p><p>TOP 5 TV - SINGAPORE 2003/04 </p><p> Primetime </p><p>Channel Viewership 30 sec Discounts, starts from Sdollars </p><p>Channel 8 1,895,000 8,500 $25,000-$50,000, 2.5% </p><p> volume discount </p><p>Channel U 1,693,000 5,400 $50,000-$99,999, 8% </p><p> premium airtime </p><p>Channel 5 1,417,000 8,000 $25,000-$50,000, 2.5% </p><p> volume discount </p><p>Channel </p><p>News Asia 905,000 4,000 less than $50,000, 10% bonus </p><p>Channel I 602,000 3,240 $50,000-$99,999, 8% </p><p> premium airtime </p><p>Source: AC Nielsen Media Index 2003, Media circulations services, Media </p><p>owners' rate card </p><p>TOP 5 MAGAZINES - SINGAPORE 2003/04 </p><p>Magazine Readership Circulation Full page, </p><p> Full colour Sdollars </p><p>I Weekly 200,000 116,965 3,840 </p><p>Lifestyle (English) 185,000 203,789 5,700 </p><p>Her World 141,000 60,883 4,290 </p><p>8 Days 92,000 61,843 3,360 </p><p>Female 83,000 60,000 3,550 </p><p>Source: AC Nielsen Media Index 2003, Media circulations services, Media </p><p>owners' rate card </p><p>TOP 5 NEWSPAPERS - SINGAPORE 2003/04 </p><p>Magazine Readership Circulation Full page, </p><p> Full colour Sdollars </p><p>The Straits Times 1,307,000 385,000 26,661.60 </p><p>Lianhe Zaobao 640,000 189,000 19,159.68 </p><p>Lianhe Wanbao 487,000 128,000 11,447.68 </p><p>The New Paper 456,000 122,000 4,894.80 </p><p>Today 432,000 300,000 8,565.20 </p><p>Source: AC Nielsen Media Index 2003, Media circulations services, Media </p><p>owners' rate card </p><p></pre> </p>