Rapp Collins beefs up presence in Asia

SINGAPORE: Rapp Collins is putting a regional management structure in place and opening new offices in a drive to win regional accounts. The agency will promote Paul Gotham, managing director of its Singapore office, to a newly-created regional position, covering Southeast Asia. He will continue to manage the Singapore office but will now spend time in the customer relationship marketing agency's other offices. Gotham said having regional managers ensures Rapp Collins can better co-ordinate its offices when pitching for regional accounts, while the planned offices will enable the agency to better service regional clients across Asia. New offices will include Manila, a start-up that becomes operational in the coming weeks. A managing director has yet to be appointed but the Manila office does have a founding client - local telecommunications company Smart. Rapp Collins is also looking to either acquire a local agency in Jakarta or establish itself in that market early next year as a fully-owned subsidiary of Fortune Indonesia DDB. "Finding such an agency is hard because Indonesia is quite an immature market," said Gotham. Rapp Collins is relatively new to the region, having only opened its Singapore office in early 2000. In February this year, it bought a minority stake in Bangkok agency DM Vision and moved into Kuala Lumpur in August by taking over Naga DDB's interactive agency Guava, which was rebranded Rapp Collins. Asia-Pacific has been earmarked as the region offering the best opportunity for revenue growth for Rapp Collins. It now provides less than five per cent of global revenue.

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