With a background in data, direct and digital disciplines and having also managed the Dell account at Euro RSCG, Lakshmanan will lead a team to work on clients including McDonald’s, American Express, ExxonMobil, Johnson & Johnson and Canon.
The rebranded Rapp arm is expected to deliver strong gains for data-centric businesses and will enhance the agency’s growing strength on digital as well to provide a strong ‘accountability’ offering.
