Rapid growth seen for China's Internet market

<p>China's Internet industry is still in its infancy and it has a long </p><p>way to go before it reaches the sophisticated levels of more mature </p><p>markets such as Hong Kong, Singapore and Japan, speakers at the Greater </p><p>China Interactive Marketing Forum 2000 said. </p><p><BR><BR> </p><p>They said that while there was an eager audience, there were a lack of </p><p>industry mechanisms, such as research and creative and production </p><p>support, which was hampering the growth of the advertising side of the </p><p>business. </p><p><BR><BR> </p><p>The speakers added that the industry is, however, changing structurally </p><p>and that the supports needed to grow are coming into place rapidly. </p><p><BR><BR> </p><p>Some 100 marketing and advertising professionals attended the event in </p><p>Hong Kong, which was organised by AdMomentum and co-organised by </p><p>MEDIA. </p><p><BR><BR> </p><p>The speakers included Mr Edwin Chan, senior VP, marketing and sales, </p><p>Sohu.com; Mr Phil Ren, founder and chairman of WiseCast Media and </p><p>WiseHorse Media; Mr Roger Chow, WiseCast Media MD; Ms Geena Lin, </p><p>director, sales and marketing, Yam.com; and Mr David Teng, founder and </p><p>chief executive officer of Admomentum. </p><p><BR><BR> </p><p>The seminar focused on how key players in China's Internet market </p><p>measure objectives for online advertising, how the industry is changing, </p><p>how to enhance online creativity and the latest in interactive media </p><p>measurement. </p><p><BR><BR> </p>

by | 11/10/2000