Rapid growth seen for China's Internet market

China's Internet industry is still in its infancy and it has a long way to go before it reaches the sophisticated levels of more mature markets such as Hong Kong, Singapore and Japan, speakers at the Greater China Interactive Marketing Forum 2000 said. They said that while there was an eager audience, there were a lack of industry mechanisms, such as research and creative and production support, which was hampering the growth of the advertising side of the business. The speakers added that the industry is, however, changing structurally and that the supports needed to grow are coming into place rapidly. Some 100 marketing and advertising professionals attended the event in Hong Kong, which was organised by AdMomentum and co-organised by MEDIA. The speakers included Mr Edwin Chan, senior VP, marketing and sales, Sohu.com; Mr Phil Ren, founder and chairman of WiseCast Media and WiseHorse Media; Mr Roger Chow, WiseCast Media MD; Ms Geena Lin, director, sales and marketing, Yam.com; and Mr David Teng, founder and chief executive officer of Admomentum. The seminar focused on how key players in China's Internet market measure objectives for online advertising, how the industry is changing, how to enhance online creativity and the latest in interactive media measurement.

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