‘Juggi’, who ends a 10-year stint at the agency when he moves to BBDO Singapore in October, will replace BBDO’s executive creative director Farrokh Madon, who joined McCann Erickson last month (Media, 10 July).
Michael Rebelo, Saatchi & Saatchi CEO, said: “Juggi is leaving us on a high note. We thank him for all he’s done for us. He’s been a big part of our culture. But we’ve had a plan in place for about a year, we’re changing as an agency and his move will suit both parties.”
To replace him, Richard Copping has been promoted to creative director and Andrew Petch has been hired from Saatchi & Saatchi London as associate creative director. Rebelo added that the agency is looking for a digital creative director to work alongside Copping and Petch.
He added: “We are looking to form a creative triumvirate. We’re top of the creative rankings in Asia, but we want the agency to be more tech-driven and champion creativity in the wired world.”
Rebelo said the “final piece to the puzzle” would be found within six weeks, with a search underway in overseas markets.
Saatchis is also looking for a replacement for Pei Pei Ng, the senior creative group head of the UOB business, who is tipped to be joining TBWA Singapore. Meanwhile, the agency has also appointed John Kyrikou as regional creative and manage- ment partner, to oversee the UOB regional account.
Ramakrishnan’s hire is the first major appointment by incoming regional ECD Danny Searle, who joined BBDO from Clemenger BBDO Sydney as chairman and chief creative officer earlier this year (Media, 7 March).
Indian-born Ramakrishnan was ranked third in Media’s Creative Rankings this year, having won major trophies at Cannes, the Clios, D&AD and One Show for Aware and Greenpeace.
