CTR's 2005 study, which added four key second-tier cities to last year's base of Beijing, Shanghai, Guang-zhou and Shenzhen, indicated that more more than one in three business people listen to the radio every day, more than twice as many as the figure recorded last year. CTR attributed the rise to increased car ownership and better quality radio programmes, as well as the wider geographical spread of the survey.
The eight-city survey also recorded a slight dip in TV viewing, now roughly on par with newspapers in terms of daily reach for a business audience.
Fortune China, last year's most popular business magazine, retained pole position in the enlarged survey but rival Caijing closed the gap to make the difference between the two negligible.
CTR also revealed more businesswomen than before, taking a slightly greater share overall but increasing significantly in Beijing to make up nearly half the business population in the Chinese capital.
