The office adds to operations in Singapore, Hong Kong and Sydney, with openings planned in Thailand, China and India for next year.
Quay will lead a four-strong planning team as the unit’s managing partner, with La Farge and Sheraton Hotels as founding clients.
Lara Hussein, MD of M&C Malaysia, said: “The Distillery helps clients to distil raw information and transform it into substance of higher value that is easily understood, credible and that can be recalled across boundaries.”