The assignment will include Qia Qia’s 2008 brand integration campaign and its sales promotion plans. Qia Qia is China’s largest roasted seeds and nuts product brand.
Qia Qia selects McCann Shanghai
SHANGHAI - Snack food giant Qia Qia has handed its 2008 brand communication assignment to McCann Erickson Shanghai, following a four-way pitch that also included Ogilvy, Dentsu and GDAD.