Qi Qi touts Opal hair brand

<p>One of Hong Kong's top models Qi Qi has pumped up the star appeal for </p><p>Chinese brand, Opal's One Minute hair treatment, in a campaign worth </p><p>more than USdollars 2 million. </p><p><BR><BR> </p><p>Shot in the dry and arid Chinese province of Xinjiang, the 45-second TVC </p><p>- "One Minute Search" - is targeted at women between 18 and 25 in Hong </p><p>Kong and China, covering southern China, Shanghai and other main </p><p>cities. </p><p><BR><BR> </p><p>Senses Advertising created the TVC to promote brand awareness, sales as </p><p>well as to create a new and unique image for Opal's One Minute hair </p><p>treatment, which was launched some time ago. </p><p><BR><BR> </p><p>Senses chairman and ECD Alenn Woo said Qi Qi was chosen because "she was </p><p>a spokeswoman of a famous skin care product (Max Factor's SK-II), while </p><p>her professional image and knowledge could help Opal draw the attention </p><p>of customers" to use the product. </p><p><BR><BR> </p><p>Senses used Xianjing as the backdrop as its arid climate offered a clear </p><p>way to highlight the product's effectiveness. </p><p><BR><BR> </p><p>"All the elements of Xinjiang - the dryness, strong sunlight, heat, </p><p>great temperature differences between day - are harmful to people's </p><p>hair. In the TVC, Qi Qi searches for a way to protect her hair," said Mr </p><p>Woo. </p><p><BR><BR> </p><p>She finally discovers that Opal's One Minute treatment offered the best </p><p>solution to keep her hair healthy and beautiful, he added. </p><p><BR><BR> </p><p>The TVC is supported by out-door advertising, print ads, posters and </p><p>magazine ads. </p><p><BR><BR> </p>