Agencies including Carat, Starcom, Maxus, ZenithOptimedia and Initiative were invited through Qatar's creative incumbent Batey to pitch at the end of last year. According to a media agency source, the pitch was focused on reducing media costs.
However, a change of heart from the airline's family owners meant that the review was put on hold. Meanwhile, the client has stipulated that QMedia must be part of any media request-for-pitch or media plan proposal.
How QMedia will work with media agencies should the media review by reincarnated remains unclear.
Alan Fairnington, the CEO of Batey, commented: "Batey works in strategic business partnership with our clients, so we make a real effort to work closely with every part of the communication delivery system, including off-line and on-line media planning and buying."
