Purohit steps up at Mediacom as Kumar heads to Mindshare

SINGAPORE – Anshuman Purohit is to become general manager of Mediacom Singapore, as the current general manager and head of content Asia, Preeti Kumar, moves to Mindshare.

Anshuman Purohit (left) is to become general manager Mediacom Singapore as Preeti Kumar (right) moves to Mindshare

Following months of speculation that Mediacom veteran Preeti Kumar would be moving within the Group M network of agencies, it has been confirmed that she will be assuming a regional account role at Mindshare.

Sources say that Kumar’s replacement as Mediacom’s head of content Asia has yet to be finalised.

Assuming Kumar’s management responsibilities in Singapore is Anshuman Purohit, who has been promoted to general manager for Singapore.

| group m , mindshare