"The client wants a media agency that could have more localised input to enhance its brand positioning and media strategy, as the sports and lifestyle market is highly competitive," said one source.
Puma’s media business is globally aligned with ZenithOptimedia, while creative has been handled by a number of shops in Europe and the US, including McCann Erickson’s boutique shop Can Create in China.
Puma’s media business is globally aligned with ZenithOptimedia, while creative has been handled by a number of shops in Europe and the US, including McCann Erickson’s boutique shop Can Create in China.
