The move is seen as an indication that the sportswear giant is aiming to ramp up marketing in this region. Previously based in Germany, Peter-Isenmueller was head of global media and European marketing for Puma.
Puma’s media business is globally aligned with ZenithOptimedia, while creative has been handled by a number of shops in Europe and the US. Last year, Puma revealed it was planning a major expansion into the Chinese market, which will include hundreds of new stores and the launch of a new Olympics collection.