ZenithOptimedia will continue to manage media planning and buying.
The accounts were awarded without a pitch. “We made a presentation on engagement planning, how the category is developing in China and where Puma can fill the gap between more traditional sportswear brands,” said Pratik Thakar, executive VP and chief planning officer at McCann Worldgroup China.
The accounts were awarded without a pitch. “We made a presentation on engagement planning, how the category is developing in China and where Puma can fill the gap between more traditional sportswear brands,” said Pratik Thakar, executive VP and chief planning officer at McCann Worldgroup China.
