Puma fashions sport-lifestyle niche in mainland push

SHANGHAI - Puma is due to launch its first China campaign at the end of the month, designed by McCann boutique outfit Can Create and with media duties handled by Puma's global partner ZenithOptimedia.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now