Jane Leung
Aug 20, 2010

Pull-Ups training pants creates potty training app

Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.

Pull-Ups training pants creates potty training app

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents.

iGo Potty let parents pre-set bathroom breaks with alerts and provides learning solutions for every situation. Cartoon character Patty the Potty encourages children to follow the potty schedule and offers digital rewards like stickers and games.

The application also celebrates success through a virtual party for potty-trained graduates. Parents can print out the digital diploma to commemorate the achievement.

The app is developed by mobile marketing agency Joule.

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

15 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

15 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch