Jane Leung
Aug 20, 2010

Pull-Ups training pants creates potty training app

Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.

Pull-Ups training pants creates potty training app

Parents now can download the iGo Potty app created by training pants brand Pull-Ups. The application is designed to make potty training easier for both children and parents.

iGo Potty let parents pre-set bathroom breaks with alerts and provides learning solutions for every situation. Cartoon character Patty the Potty encourages children to follow the potty schedule and offers digital rewards like stickers and games.

The application also celebrates success through a virtual party for potty-trained graduates. Parents can print out the digital diploma to commemorate the achievement.

The app is developed by mobile marketing agency Joule.

Campaign Asia

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