Aimed primarily at servicing Western mid-cap clients and with an emphasis on B2B accounts, the agency will see Hardwick and Hicks assume roles as principals.
Hardwick was most recently CEO of Publicis China and vice president of Publicis Asia, having previously been based in Taiwan, where he was CEO of Saatchi & Saatchi Taiwan and Publicis Taiwan.
Hicks, who worked with Hardwick at Publicis, was most recently at McCann’s digital agency MRM Worldwide Shanghai.
The agency’s US clients include the likes of Birdair, Cambridge Architectural, Centria, and OSI. LarsonO’Brien is a member of the Second Wind Network of Advertising Agencies.
Publicis veterans to lead American agency in China
SHANGHAI - Former Publicis China executives Neil Hardwick (pictured) and Simon Hicks are to spearhead the launch of American advertising agency LarsonO'Brien/Dashi in China, with new offices rolling out in Shanghai and Beijing.
