While Aviva was unavailable for comment, a Publicis represenative declined to comment.
The assignment, as reported in Media, is to create Aviva’s first regional B2C platform for Asian markets (Media, 29 January).
Publicis tipped for Aviva's regional brief
SINGAPORE - Aviva is reportedly poised to appoint Publicis to its regional B2C account, following a review that included M&C Saatchi, McCann Erickson and BBDO.
