Publicis Singapore hires new creative

KUALA LUMPUR - Bates141 Malaysia's managing director and ECD Ajay Thrivikraman (pictured) is to join Publicis Singapore as creative director for the agency's international business hub.

Thrivikraman will work primarily on the agency’s Procter & Gamble and Citibank business, and report to Publicis Asia Pacific’s regional ECD and co-chairman, Calvin Soh.

“For the past 18 months we’ve been investing in Singapore as a regional hub,” said Matthew Godfrey, co-chairman of Publicis Asia-Pacific. “We now have a solid creative team in place to service our international clients.”

Thrivikraman is another addition to Publicis Singapore’s senior management which has seen planner Richard McCabe and digital creatives Raymond Quah - also from Bates - and Joe Lin join over the past 12 months. Bates141 Malaysia has yet to find a replacement, but Ajay Bakhshi will run the creative department in the meantime.