Publicis selected for Expo PR duties

SHANGHAI - The Bureau of Shanghai World Expo Coordination has added Publicis Consultants to its roster of public relations service providers for next year's event.

Antoine Bourdeix, Publicis Consultants’ representative in China, said that the firm would offer PR support for the Expo predominantly outside the mainland.

Philippe Le Corre, a partner with the firm, said in a statement that he expected the Expo to play an “important role in cultural, educational and scientific exchanges and development”.

The Expo’s organising committee also recently named Hill & Knowlton as an official public relations partner for the event.
Source: Campaign China