Lau departed BBDO in March last year, and has been on an extended break. He said one of the major factors in his decision to accept the position at Publicis, was the agency's drive to invest in talent.
"If you do not strengthen your core values today, you don't have a tomorrow to face. It's very much a balance between the needs of the long term and the immediate bread and butter."
"If you do not strengthen your core values today, you don't have a tomorrow to face. It's very much a balance between the needs of the long term and the immediate bread and butter."
Lau took up his post last week, and expects to have a hands-on role, focusing on the brands he believes need assistance. "Most of them would benefit from some value-added kind of attention, namely Cadbury which is one of the very important clients that we have," he said.
Publicis China CEO Neil Hardwick said Lau's experience would be an advantage.