The appointment comes after the launch of the Modem digital brand last year. At present, the Hong Kong office handles Western Union, Marriott International, MGM Grand Macau and Wyeth, along with duties on global clients Citibank, HP and LG.
The digital shop is expected to open offices in China next, after starting its Taiwan operation last month. Singapore remains Publicis Modem’s regional HQ.
“Yanne is a well-known figure in the digital market, her strengths in online strategy and her creative background are ideally matched to our approach of delivering highly relevant communications solutions for clients that takes their business to the next level,” said Publicis Hong Kong GM Sue McCusker.
