The win sees the agency take responsibility for all brand communications across the UK, North America, Japan and Australia.
Publicis has been tasked with developing a new brand positioning campaign for Singha. An integrated campaign will launch in May at the Singha Thai Cultural Festival in Japan.
Publicis has been tasked with developing a new brand positioning campaign for Singha. An integrated campaign will launch in May at the Singha Thai Cultural Festival in Japan.
Theera Vongpatanasin, managing director of Boon Rawd Trading, the company that owns Singha Beer, said: “We were very impressed with the strategic and creative product that Publicis delivered with passion which we are confident will drive our strong growth objectives for Singha.”
