Publicis JimenezBasic retains Growee

MANILA - Publicis JimenezBasic has retained the growth supplement brand Growee after a three-way pitch that involved Ogilvy & Mather, McCann Healthcare and DM Nine.

A Publicis JimenezBasic spokesperson confirmed the news and said that the agency has been handling the account since 2002.

Growee is owned by Pediatrica, a division of pharmaceutical giant Unilab, and was launched as a sustainable intervention to address the problem of “stunted” height among Filipino children.