The agency secured the business after a two-month competitive pitch. The property will be one of the key developments at the heart of the urban renewal the city’s Wanchai district.
The first major campaign is expected to launch next year.
Publicis Hong Kong wins property project
HONG KONG - Publicis Hong Kong has been appointed to handle the strategic and creative assignment for the residential component of a joint venture between AIG Global Real Estate and Lai Sun Development.
