Publicis Groupe snaps up regional events firm

Publicis Groupe has bought Asian events management group Emotion, which will become part of Publicis Events Worldwide. <BR><BR> Emotion, founded in 2002 by three French entrepreneurs in Tokyo, will retain its brand name. The agency focuses on high-end events with offices in Shanghai, Tokyo, Beijing, Seoul, Bangkok, Manila and Singapore. Emotion also plans to launch in Taiwan and Hong Kong within the next year. <BR><BR> The move is Publicis Groupe's second major Asian foray this year, after buying China's Betterway marketing services firm in March.