Balakrishnan, who has spent 10 years in journalism - latterly as assistant editor of Brand Equity, the marketing section of the Economic Times - joins Xpanse as associate director of consumer context planning.
Xpanse was launched by Starcom MediaVest Group's South and Southeast CEO Ravi Kiran in February 2006.
He noted: "There is a popular belief that the marketing communication business holds no more attraction for today's young people and people are only running away from our industry. At Starcom, we reject that belief. A bright, experienced journalist such as Ravi Balakrishnan joining us is one such example. We are really inspired."
Balakrishnan added: While I have been at the sidelines of the business as an observer, I’m glad to have the chance to actively participate and contribute to it."
Publicis Groupe India hires marketing journalist Balakrishnan
MUMBAI - Publicis Groupe India has appointed marketing journalist Ravi Balakrishnan (pictured) to the management team of its small town and rural marketing division Xpanse.
