The programme will draw on a combination of agencies within the group, including Starcom MediaVest, ZentithOptimedia, Digitas, and Denuo to develop new services, tools and partnerships in conjunction with the VivaKi Nerve Center and the VivaKi Talent Development Platform.
Meaning ‘Life flow’, the VivaKi facility will be available to all companies within the network and will offer clients solutions to improve performance marketing, use of integrated media, relationships with platforms and social networks, and the optimisation of data analysis and return on investments.
It will be led by managing partners Jack Klues (pictured) and David Kenny. Replacing Kenny as chief executive of Digitas will be Laura Lang, while the VivaKi Nerve Center and Talent Development Platform will be run by Curt Hechy and Renetta McCann respectively.
Publicis forms new digital-driven offering
PARIS - Publicis Groupe has unveiled a new strategic initiative designed to maximise ROI from new media and digital marketing, VivaKi, which is also expected to stimulate growth for the network in rapidly expanding global digital markets.