Publicis Modem has been created by aligning Modem with below-the-line network Publicis Dialog. In addition, recent Publicis acquisition Digitas takes on all of Modem’s London clients, except for its global HP relationship.
Former Modem Media president Martin Reidy oversees the new entity, which will have over 2,000 employees worldwide, and becomes CEO of both Publicis Modem and Publicis Dialog. The devleopment means that current Publicis Dialog CEO Colin Hearn departs the company.
