News Media
Staff Reporters
Jan 28, 2025

Publicis ANZ acquires indie media shop Atomic 212°

Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.

Atomic 212's leadership team (L-R): Barry O'Brien (chairman); James Dixon (chief data officer & partner); Lorraine Woods (chief investment and trading officer); Rory Heffernan (CEO); Ashleigh Carter (GM, Sydney); Tom Sheppard, (GM, Media & Technology)

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