Publicis acquires Longtuo, positions Razorfish for China’s e-commerce trajectory

SHANGHAI - Publicis Groupe has acquired Longtuo, a local digital marketing and e-commerce company with expertise in creative, customer acquisition and measurement tools. Longtuo will be folded into the Publicis-owned Razorfish network and operate as Razorfish Longtuo China.

by Jenny Chan 陳詠欣