Public Relations: Comment - Turn on and tune in for major impact via Asia's many TV sets

Asia-Pacific has the most fertile broadcast environment in the world, but you must be switched on to make the most of it. The region has a greater number of channels, a greater volume of locally-produced content and a greater diversity of programme types and genres than anywhere else in the world. This provides fertile ground for PR professionals willing to work hard and think creatively to reach audiences in unique and effective ways.