Public Relations: Comment - Return of the small 'PR' firm a threat to Thailand's industry

Public relations in Thailand is a significant industry in a thriving market, yet, having said that, it certainly has its challenges. While the number of international PR firms has grown as brands realise the strength of the market, local and regional offices have significantly raised the level of their game to a degree where they, in many cases, surpass the 'worldwide' firms in quality, staff and clients.