Public Relations: Careers Q&A - Holly Tse; Senior account executive, Grayling China/Hong Kong

<p>How did you get into PR? </p><p>Marketing and PR always interested me, so following my degree, I took a PG Dip in PR and then started in a consultancy. </p><p>What do you enjoy about your job? </p><p>The variety. I get to work across different business sectors. It's challenging and diverse; my day is never the same and I get to meet a range of interesting characters - client-side and in the media. I'm constantly learning and can apply that knowledge to new projects. </p><p>What do you dislike? </p><p>That sometimes, PR is not as valued as it should be. </p><p>What inspires your career? </p><p>Completing a successful campaign and seeing the tangible results for my client in terms of coverage generated, delegates at an event, or increased recognition for their brand. </p><p>Who was your mentor and why? </p><p>Jacqueline Wong at Fancl House. It was her enthusiasm for PR that encouraged me to take this path. </p><p>How do you handle difficult clients? </p><p>With patience! </p><p>Where do you see yourself in 10 years? </p><p>I'd like to be heading up Grayling's operation for China and North Asia. </p><p>Which PR person do you most admire and why? </p><p>Caroline Mak of Mannings. She's not a PR consultant, but she understands its importance, and is skillful at communicating her company's brand values in front of the media, while letting her own personality and enthusiasm shine through. </p><p>Any advice for a PR rookie? </p><p>Be prepared to work hard, be flexible, be patient and be open to new ideas. </p><p>Your biggest mistake? </p><p>None to confess. </p><p>Your greatest achievement? </p><p>I'm most proud of a recent project in which a well-known champagne brand wanted to extend its profile and coverage among Hong Kong's business media, which we did successfully. </p>