Vitaya Wangchitaruck, executive vice-president, retail marketing, PTT, said: "We are promoting our gas stations as 'Pump in the Park'. With tight oil margins, we need to move into newer territories like the non-oil business," explained Vitaya. Built on an area of almost a hectare, the flagship outlets will provide a range of services, including banking, restaurants, fastfood outlets,
7-Elevens and drug stores. They will be located in provinces such as Chiang Mai, Chumphon, Songkhla and Saraburi. Targeted at middle- and upper-income motorists, the PTT premium outlets will also promote Gasohol 95 Plus, developed by PTT to differentiate itself from competition.
PTT rebrands for premium image
PTT has announced plans to invest more than 1 billion baht (US$25.3 million) in building premium petrol service stations as well as rebranding its existing properties.