PSM and RedCard race off with F1 brief
Premiere Sponsorship Management Asia (PSM Asia) and Ogilvy RedCard have won the Singapore activation business for Malaysia's upcoming Petronas 2006 Formula One Grand Prix. PSM and RedCard have been tasked with recreating the Formula One experience on the streets of Singapore, with an ultimate aim of driving sales for the early March event. Above the line for the business is already handled by Bates in Southeast Asia (Media, January 27).
