PSM and RedCard race off with F1 brief
Premiere Sponsorship Management Asia (PSM Asia) and Ogilvy RedCard have won the Singapore activation business for Malaysia's upcoming Petronas 2006 Formula One Grand Prix. PSM and RedCard have been tasked with recreating the Formula One experience on the streets of Singapore, with an ultimate aim of driving sales for the early March event. Above the line for the business is already handled by Bates in Southeast Asia (Media, January 27).
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features