The regional branch will be overseen by PSI Worldwide’s Asian media director Adrian Daniels, who relocated from London for the position.
Daniels is charged with developing strategies for airport advertisers in Asia and strengthening PSI’s brand in the region.
Daniels is charged with developing strategies for airport advertisers in Asia and strengthening PSI’s brand in the region.
PSI manages media in airports in Asia-Pacific and around the world for clients including Chivas Regal, Air France and Cap Gemini.
According to PSI, the company has more than US$100 million in worldwide billings.
